The Power of Storytelling in Design: Elevating Custom Awards
What role does storytelling play in custom awards?
The capability to weave a narrative through a design reigns supreme at Bennett Awards. Without a compelling story, designs can feel flat, lacking the depth that resonates with our clients. This sentiment holds especially true in the creation of recognition awards, where each piece should evoke emotion and significance.
Stories are the glue that connects individuals to the essence of a design. They provide context, allowing recipients to attach personal meaning to the shapes and symbols they encounter. Whether it's a corporate achievement or a personal milestone, a well-crafted narrative elevates the significance of the award, transforming it from a mere object into a cherished symbol of recognition.
“Stories are integral almost in every aspect of design. They’re the things that allow people to attach to the meaning of these shapes, these grander ideas. And without a story, ultimately these things kind of fall flat.”
At Bennett Awards, our goal is to delve deep into the narrative behind each custom award. By understanding the story behind the achievement or accomplishment being honored, we can create designs that match the appropriate emotions and sentiments. This process involves extracting the essence of the story and translating it into visual elements that resonate with both the giver and the recipient.
By channeling the emotions and themes embedded within the story, we can create awards that not only celebrate success but also capture the essence of the journey that led to it.