We’ve created a new program - Bennett Gives Back - to recognize some of the incredible non-profit organizations we have worked with in the past. Each month, as chosen by one of employees, we will be posting a profile of one of these non-profit organizations on our website to highlight the amazing work they are doing, and making a small donation to their cause.

Almost all marketing plans now recognize the importance of integrated branding. While most of the major elements of a marketing mix are included in this, awards are often treated as an afterthought. As a physical, highly visible, long-lasting opportunity for promoting your brand, however, your awards should be viewed as an important compnent of your integrated branding campaign.

The post covers some of the options and choices involved in ordering custom crystal awards from Bennett Awards. Crystal awards can be a quick, affordable way to provide custom awards tailored for your event or recipient, and this post will help you create the perfect award.

Most organizations use their logo as a foundational element in the branding and identity programs. Strong logos can be visual short-hands for consumers to reinforce an organization's brand identity and attributes. Forward-thinking organizations look for every opportunity to use their logo to help build and perpetuate their brand logo. Custom awards provide yet another vehicle to promote a logo, only this time in an engaging, novel, 3D form. 

Interactive awards are a unique, effective approach to custom awards. These interactive awards reinforce the design and communication objectives of the award, add to the uniqueness and impact of the awards, and increase the recipient's connection to the award.

Creating individual add-on components is a great way to extend your custom recognition awards program across a broader audience, enhancing both the branding and motivational benefits of the program.

One of the most important aspects of presenting a recognition award is to ensure that it is personalized for the recipient, event or presenting organization (or some combination of all of these).  One simple and cost-effective way to personalize your awards and trophies is to incorporate a customized engraving on the base of your awards. This post outlines some of your options for incorporating personalized engravings on your awards.

This post explains how our pewter sculpture awards are produced (cast), and highlights some of the key differences from the bronze sculpture casting process.

Any marketing professional will tell you that people don’t just buy products, goods, and services—they buy a brand. And a brand is so much more than the sum of its parts; it’s your company culture, your employees and their attitude, your promises to your consumers, your “personality” as a company. Oftentimes your brand can be summed up in one or two words; Volvo is “safe”, Apple is “cool and simple”, Nike is “athletic” and so forth. Much of what goes into your company’s “brand” is rather intangible, so designing a custom corporate award that is an accurate reflection of that brand is often harder than you might think.

One unique and engaging design feature that can be incorporated into custom awards is the element of movement. Awards with a moveable component are called "kinetic" awards. This movement adds an interactive element to the award, which helps engage the recipient and audience, and amplifies the “wow factor” of the award. This kinetic movement can also support key design themes and objectives associated with the award.

Our bronze sculpture awards, including both custom awards and pre-designed (stock) recognition awards, are created using the “lost wax” casting process. This time-honored production process has been used for thousands of years with very few changes, even extending into today. While there are many foundries that produce bronze sculpture, achieving high-quality bronze castings is not easy. To do this right is a very lengthy, labor-intensive process that requires the talent and expertise of skilled artisans; it is truly part science and part art.

There are a variety of ways to distinguish awards within a common award design to convey different levels of achievement or performance. This post outlines some of the options that are available.

When we embark on a custom awards project, the more detailed information we can collect from the client on their design goals and objectives, the better chance we have of delivering on their needs. Mood boards, brand boards, and branding guideline documents can all be used as effective vehicles for helping to establish the overall design direction at the outset of a custom awards project. 

Customizable awards are a quick, cost effective method of creating unique awards that are customized for your organization or event. In this blog post, we highlight a couple of examples of customizable award projects that we have worked on with our clients.